Fashion Judgements: How Product Quality and Price Shape Perceptions Among Different Socioeconomic Groups and Secondhand Shoppers
Fashion Judgements: How Product Quality and Price Shape Perceptions Among Different Socioeconomic Groups and Secondhand Shoppers Fashion is far more than just clothing—it is a language of identity, status, and value. When we choose what to wear, we are not only expressing personal style but also making judgments about what constitutes "good" quality and "fair" price. These perceptions, however, are not universal; they vary significantly across different socioeconomic groups and are even more distinct among the growing community of secondhand shoppers. Understanding how quality and price shape these views offers valuable insights into consumer behavior and the evolving meaning of fashion. Quality and Price: The Core of Fashion Perception Perceived quality is defined as a consumer’s judgment of a product’s overall excellence, encompassing factors like material durability, craftsmanship, design, and functionality. Price, meanwhile, is often seen as both a financial s...